Typography

Used for Android products

Includes mobile, wearable devices, Android Auto and Android Automotive                   

Used for Apple products

Includes mobile, Apple Watch, CarPlay and Apple TV               

Used for Web and TV

Includes iHeart.com, Roku, Amazon Fire TV, and other HTML5 platforms            

Typographic Scale

These are recommended guidelines and best practices for typographic scale across each platform. The largest and smallest sizes should be used sparingly.

Mobile Type Scale

General fonts sizes used across our mobile apps. The sizes accommodate for both iPhon and iPad devices.

Web Type Scale

Web font sizes- simpler with a wider scale that accommodate desktop monitors, laptops, tablets, to mobile devices.

Home Entertainment Type Scale

A larger and wider scale is needed for Home because of the varying distances the display can be viewed from. 

Wearable Type Scale

Because of the simplification and lack of content on watch screens, there isn’t a need for a wide hierarchy of font sizes.

Text Colors

These are standard type colors for light, neutral, and dark backgrounds. Text maintains a certain contrast ratio to ensure legibility, hierarchy and accessibility. Any text in the app should adhere to the following guidelines to ensure it meets accessibility standards.